In designing Tracksuit, a common visual language and standards guide, I was bringing together nine companies with different visual languages. It needed to be flexible enough to accommodate teams with different experience levels and a variety of technical implementations.
Because our clients regularly bounce between a number of these previously separate products, our primary goal was to create seamless flows between these applications. The new system highlighted the benefits of deep integration, making it a more efficient and pleasing experience with the appearance of one parent company.
We wanted to make sure our clients were not confused by these new interfaces, so we conceived of our components using automic design techniques. This allowed for consistent interaction design at the component level while maintaining much of the original applications' layout and hierarchy.
Before and Afters