Reserving a Rivian
![Reserving a Rivian](/content/images/size/w300/2022/10/rivian_cover.png)
Conceptualized and designed the check-out process for buying a Rivian online.
I was chosen to lead this "skunk-works" initiative, an intensive 4-day project on-location with Chase Manhattan, to prototype reserving and purchasing a new Rivian online. This included vehicle customization, collecting necessary documents, taking payments, and all the other steps needed for a seamless customer experience from sale to delivery. I needed to balance using existing automotive and financial systems functionality with Rivian's brand guidelines and desire for uniqueness.
![](https://jeffreypierce.net/content/images/2022/10/rivian_cover-1.png)
![](https://jeffreypierce.net/content/images/2022/10/rivian_1.png)
![](https://jeffreypierce.net/content/images/2022/10/rivian_2.png)
![](https://jeffreypierce.net/content/images/2022/10/rivian_3.png)
I worked with Chase to brainstorm and design the customer journey and system workflow design.
![](https://jeffreypierce.net/content/images/2022/10/rivian_research.png)