We began with a comprehensive survey of existing electric vehicle market research. This revealed a wealth of information on car specs, but a lack of information in regards to practical advice on the day-to-day experience of owning an EV in your specific community. So we ran a follow-up study and found that dealerships who were better prepared with EV knowledge sold up to 80% more than their competition. This resulted in a themeable and customizable page focused on the benefits automotive manufacturers specifically wanted to highlight.
Additional findings from our studies were compelling enough to modify our recommendations for top-level navigation (a rare move) and add new facets to our listing pages (i.e. range, plug type) providing easier pathways to purchase from this page.