Research & Analysis Projects
A discovery and design project to improve interactions where users are making comparative decisions.
I led the research and design for an informational page highlighting electric vehicle benefits on dealership websites.
Playing by the Book
A collection of playbooks covering best practices and data-backed recommendations on how to grow engagement and performance on dealership websites.
Owning a Vehicle
Research and design project to understand potential new markets, extending our clients' customer base from car shoppers to current owners.
A project to gain comprehensive understanding of automotive shoppers, resulting in a set of deeply-researched personas for use in product development.
Buying a Car Online
Design of the process and interface walking buyers through the all the steps and documents required to purchase a vehicle online.