Information Architecture Projects
Establishing a Design System
I oversaw the creation and execution of a centralized design system to solve disparate aesthetics and interaction patterns across multiple companies.
Reserving a Rivian
Conceptualized and designed the check-out process for buying a Rivian online.
Managing Marketing Spend
A collection of dashboards with industry-specific functionality that analyze current marketing spend and performance with insights on which actions product the most effective results.
I led the research and design for an informational page highlighting electric vehicle benefits on dealership websites.
Playing by the Book
A collection of playbooks covering best practices and data-backed recommendations on how to grow engagement and performance on dealership websites.
A project to gain comprehensive understanding of automotive shoppers, resulting in a set of deeply-researched personas for use in product development.
Explaining Battery Health
Exploratory design work to create a graphical representation of electric vehicle battery health.